Fan engagement
نویسندگان
چکیده
منابع مشابه
Content Strategy and Fan Engagement in Social Media The Case of PyeongChang Winter Olympic And Paralympic Games
Background. This paper investigates the pillars of content strategy and fan engagement in social networks during 2018 PyeongChang Winter Olympics and Paralympics. Objectives. The purpose of this paper is to seek reasons behind the differences in fan engagement in social media channels of PyeongChang Winter Olympics and Paralympics. Methods. Facebook and YouTube channels are used to analyze en...
متن کاملFantasy Sports and Gambling in Sport: Marketing Implications for Branding and Fan Engagement
Modern sports/media complex may be the result of complex inactions of communication technologies, social developments, and the increased sophistication of businesses in understanding the intrinsic and extrinsic aspects of consumer behavior. From the promotion options of print media, television and radio, to the self-engaging aspects of Internet sport coverage and gaming, the spectator is rapidl...
متن کاملPinning Down Fan Involvement: An Examination of Multiple Modes of Engagement for Professional Wrestling Fans
Building on existing literature on fan studies, this ethnography examines the multiple modes of engagement between the audience and the performers/producers at live professional wrestling events. This study identifies five ways in which fans interact with the pro wrestling texts at live events: as spectators, as critics, as performers, as community members, and as theorists, and also suggests t...
متن کاملPersistence of fan-shaped keratocytes is a matrix-rigidity-dependent mechanism that requires α5β1 integrin engagement
Despite the importance of matrix rigidity on cell functions, many aspects of the mechanosensing process in highly migratory cells remain elusive. Here, we studied the migration of highly motile keratocytes on culture substrates with similar biochemical properties and rigidities spanning the range between soft tissues (~kPa) and stiff culture substrates (~GPa). We show that morphology, polarizat...
متن کاملActivating and Measuring Sponsorship Effects with RFID Engagement A study combining RFID customer-engagement data with brand data and individual fan differences
Top sports advertisers are mature brands with high brand awareness. The key is to differentiate from competitors through the most effective channels. How can we activate and accurately measure key performance indicators for sponsorships? For mature brands like American Airlines, AT&T, Wells Fargo, Coke, Ford, and Sprint, awareness is not a problem. These brands need more relevance, regard, ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Transformative Works and Cultures
سال: 2016
ISSN: 1941-2258
DOI: 10.3983/twc.2016.01056